Frequently Asked Questions
.. on asset allocation, fee structures, and the Our philosophy.
Why Us - a SEBI Investment Advisor?
The core difference is Fiduciary Responsibility. As a SEBI Registered Investment Adviser , We are a "buyer's agent", not a seller. We do not earn commissions from mutual funds or insurers. You pay a transparent fee, and we recommend Direct Plans and portfolio strategies aligned solely with your goals. This structure ensures advice is conflict-free, legally accountable, and designed around you — not products.
Our Investment Philosophy?
Our philosophy is long-term, low-churn, and goal-aligned investing. We do not chase tips, fads, or speculative “multibagger” narratives. Instead, we are guided by our Investment Policy Statement (IPS). Your portfolios are built around: Asset allocation, Quality businesses & diversified funds, Tax efficiency and Behavioural discipline The objective is not excitement — it is compounding with control.
Handling Market Crashes?
Market volatility is addressed before it happens — through Asset Allocation. Your portfolio is structured so that short-term needs are protected in lower-risk assets, while long-term goals benefit from equity growth.. If the market corrects, our Investment Policy Statement (IPS) guides us to rebalance — buying more equity at sale prices. I act as your behavioral anchor to ensure you achieve your defined goals.
Do you suggest multibagger stocks?
No — and deliberately so. Chasing multibaggers often means entering late, taking concentrated risk, and reacting emotionally. We focus on probability, not possibility. Capturing consistent market returns with discipline usually outperforms headline-driven speculation over a full cycle.
Is moving to FD a "Safe" strategy?
While an FD feels safe, a 5% post-tax return barely keeps up with inflation. If you want to achieve your long-term goals like retirement, child education, etc , "safe" money is actually losing purchasing power every day.Our role is to help you transition from fear-based safety to structured growth, without taking risks you cannot afford.
Who executes the trades?
Under SEBI regulations, I operate on a non-discretionary basis. Your money stays in your bank and demat accounts. I provide the research and rationale, but you execute the transactions. You maintain 100% control; I never touch your capital.
How do I get started?
Fill out our inquiry form or email us at helpdesk@amequity.in. We begin by collecting KYC, PAN, and conducting a deep-dive Risk Profile to understand your specific financial worries and aspirations before making your Investment Policy Statement (IPS) and advice thereon.
What is the Fee Structure?
Transparency is key. Life Financial Planning (LFP) costs ₹12,000 for 6 months (+18% GST). MF Advisory (MFAS) is up to 0.5% of AUA, and Portfolio Advisory (PAS) is up to 1.5% of AUA. Full details are available on our Services page.
How often is the portfolio rebalanced?
Rebalances are event-driven and periodic (quarterly or as needed). We don't churn for the sake of it; we move only when asset allocation deviates from our target or when a fundamental change occurs in the underlying asset.