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Advisory Service Offering & Fee Structure

The Client may opt for one or more of the following advisory services, depending on individual financial needs and objectives.

  • Financial Life Planning (FLP)
  • Mutual Fund Advisory Service (MFAS)
  • Portfolio Advisory Service (PAS)

1. Financial Life Planning (FLP)

Goal-based financial planning service. This service does not include execution or product distribution.(sample)→

Particulars Fee Validity
Plan Preparation Fee ₹12,000 12 months
Renewal Fee ₹6,000 12months

The plan is prepared based on client-provided information and reasonable assumptions, and is limited to a defined number of goals.

Implementation of the plan, if required, shall be through a separate advisory service. FLP fee shall be adjusted against PAS/MFAS fee.


2. Mutual Fund Advisory Service (MFAS)

This service provides advisory support for building and managing a mutual fund portfolio aligned with the Client’s goals and risk profile. Only Direct Mutual Fund plans and ETFs are recommended. MF and ETFs are suggested following RISK SUITABILITY and bucket simulation.Ratio to be considered: Sharpe Ratio(for risk adjusted growth), Std Deviation (portfolio sustainability, manoeuvring),Rolling Return for 3 yrs in case of large caps and 1 year for Balaced fund.

Package Minimum Corpus Advisory Fee Validity
Beginner ₹25 Lakhs 0.50% p.a. 12 months
Regular ₹50 Lakhs 0.40% p.a. 12 months

Advisory fees are billed annually. Risk profiling and valid KYC are mandatory prior to commencement of this service.


3. Portfolio Advisory Service (PAS)

This service involves advisory support for construction and periodic review of a customized equity portfolio based on the Client’s risk profile and investment objectives. All investments remain in the Client’s own demat account. The Advisor does not execute trades.

Package Minimum Corpus Advisory Fee Billing
Beginner ₹30 Lakhs 1.50% p.a. Annual
Learner ₹100 Lakhs 1.00% p.a. Semi-Annual
Mature ₹300 Lakhs 0.75% p.a. Semi-Annual

General Notes

  • 50% of the advisory fee is payable in advance; balance as per service terms.
  • All services are advisory in nature; execution remains the Client’s responsibility.
  • Valid KYC and risk profiling are mandatory.
  • GST at applicable rates will be charged extra.
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Amequity Investment Advisor

Anand Manish
SEBI Registered Investment Advisor
Registration No.: INA000021119
BSE Enlistment No. 2345

Email: helpdesk@Amequity.in

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Regulatory Information

Registration No.: INA000021119
Registration Type: Individual
Validity of Registration: Perpetual
Registered Office: 1 BL Sanjeeva Town Duplex,
Newtown,Kolkata 700156
Corresponding SEBI Office:
Eastern Regional Office (ERO)
L&T Chambers, 3rd Floor,
16 Camac Street, Kolkata – 700017

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